Tanner
identified his own challenges in becoming a small business owner: “Being a great acupuncturist does not always
mean that a person has the personality or skills to market, network, and thrive
on the business end of the spectrum. I
had to learn how to market my services and myself. It was not an easy task,
mostly because I don’t like to be a “salesman.”
In overcoming this challenge, Tanner decided to try a different business
model that allows him to offer affordable care without being pushy. He said, “The more my clients can afford to
come back, the more they feel better.”
When speaking with the SBDC Director, Donna Wehe, Tanner described how
his atmosphere will be different from other places. Tanner explained, “I decided to streamline
and simplify a lot of things, which allowed me to lower my prices. The ability to come in for treatment as much
as a person needs to has made a huge difference in the health of my patients.
At
our clinic, people pay whatever they feel comfortable with on our scale of $15
to $45, keeping in mind that folks often need a series of frequent treatments
for acupuncture to be the most effective.
We can do this because we provide Community style acupuncture. This means that treatments are given in a
large, quiet, comfortable room; in a recliner, rather than lying on a table;
and people do not need to disrobe, they just need to roll their sleeves up to
your elbows and their pants up to your knees; people can stay as long as they
want, and there are other people getting treated at the same time in the same
way, in the same room. People love it
because it makes it easy for people to get treatments whenever they want, to be
treated with their families and friends, to feel comfortable rather than
isolated, and to create a palpable calming and healing energy that makes the
individual treatments more effective.”
The best way to find out more about the
business is the website: www.OpenSkiesAcupuncture.com,
or his Facebook page, Open Skies Acupuncture. People are always more than
welcome to call Tanner as well. His
number is 719-588-7113.
1 comment:
WELL SAID:"
“Being a great acupuncturist does not always mean that a person has the personality or skills to market, network, and thrive on the business end of the spectrum. I had to learn how to market my services and myself. It was not an easy task, mostly because I don’t like to be a “salesman.”
Thanks for posting this info.
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